Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.

For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as a Lead Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. 


Using long tail keywords is now a waste of time. This is because of Google RankBrain. RankBrain is an AI (artificial intelligence), so to this new algorithm, all related long tail keywords are the same. It is now pointless to use such long tail keywords. What I would recommend, instead, is use Medium Tail Keywords along with LSI Keywords. This is the new way of keyword research! 😉
GoDaddy Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
If your template comes with images, these can be changed too. This is what makes Wix the best – you can really make the website your own, one click at a time. Don’t like an image? Click it and switch it out for something you do like. It could be a saved photo from your business, or one of Wix’s free images – there are tons of design possibilities to be explored here.
WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology.

For years Adobe Dreamweaver has been synonymous with web page creation. It's gone from being a creator of HTML pages in a WYSIWYG interface to being able to handle programming pages in Cold Fusion, JavaScript, PHP, and other formats. Its liquid layout lets you see how pages look at different browser and screen sizes—even on smartphones and tablets. It's about as code-heavy as you want it to be.


Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Hi Ben, Thanks so much for the great feedback, so glad you enjoyed reading the article! Please do share it on if you think your friends will find it useful too. It's true Wix isn't for everybody, but it did do extremely well in our research (which is why it's our best all-round website builder)! WordPress is another great option and I'm glad you're happy with them - Bluehost is certainly a great choice of provider for your WordPress site! If you were looking at changing or setting up another site why not check out our comparison chart or our article on the best Wix alternatives? I've included the links in case you find them interesting. Thanks for reading, Lucy

With so many steps, trying to remember all of the best practices for SEO can be challenging. But executing each strategy is easy when you have Alexa tools that point out where you are missing optimization opportunities or making mistakes.  Try the tools today. Sign up for a free trial of Alexa’s Advanced Plan to get all of the tools mentioned in this post, along with other useful keyword research and SEO reports and tools.


These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
The user experience is the heart of all website and marketing goals, and 2019 will be no exception. Keep this in mind as you apply the above strategies. Yes, quality SEO is about increasing your odds of ranking well with Google, but even more importantly, it’s about establishing yourself as an authoritative and trustworthy resource that your visitors can count on.
WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology.
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet...on featured snippets!
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.
By this point, you’ve customized your site’s template and added some solid images and pages. But if your site still feels a little plain, there’s no need to worry – adding some exciting bells and whistles is a lot easier than it seems. Wix’s App Market has over 250 amazing applications to boost your site, and they cover everything from restaurant orders to interactive quizzes. The apps don’t just look great, either – they also provide your website with the modern interface necessary to stay competitive.

Don’t publish duplicate meta title tags and descriptions. Just as you don’t want to publish the same copy on pages, you don’t want to publish duplicate SEO meta descriptions. Write unique meta titles and descriptions for each page on your site. Also, keep the description to under 320 characters and don’t use special characters to ensure that your entire description will show up properly on SERPs.
Each of these pages serves a specific purpose for your store and its functionality. The good news is that most themes these days are optimized to make those pages look right. The Neve theme is no different. If you visit any of these new pages, you’ll see that the presentation is clear and everything is easy to grasp. Here’s an example of the shopping cart page:
This is not a huge factor in search engine rankings, but will help your users easily scan your content and find the keywords they are looking for. You should use bolding and bullet points to set apart words in the text, and this further tells the engines what is important on the page. Don’t go wild or you’ll end up cluttering up your page and aggravating the user.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
When it's time to go beyond the blogs, beyond the online resumes, beyond the page of links, which service do you turn to for a full-blown site that gives you the flexibility to build nearly anything you desire? There's no lack of them, but three of our favorites are DreamHost, HostGator, and Hostwinds, well-rounded services that feature numerous hosting types and tiers.
Website builders let you build online stores with ease. For larger ecommerce ambitions, we recommend an ecommerce-specific platform like Shopify or BigCommerce which have the best tools to help your business grow. If you’re just looking to sell a few products, you can choose a ‘generic’ website like Wix which has ecommerce functionality. Take a look at our online store builder comparison chart to find your perfect match.

Each of these pages serves a specific purpose for your store and its functionality. The good news is that most themes these days are optimized to make those pages look right. The Neve theme is no different. If you visit any of these new pages, you’ll see that the presentation is clear and everything is easy to grasp. Here’s an example of the shopping cart page:
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.

A domain name is the bit of the URL (the site address in your browser’s search bar) that identifies a web page — in this case your website. For example, ours is websitebuilderexpert.com. You can register them separately at sites like GoDaddy and Domain.com, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
Using long tail keywords is now a waste of time. This is because of Google RankBrain. RankBrain is an AI (artificial intelligence), so to this new algorithm, all related long tail keywords are the same. It is now pointless to use such long tail keywords. What I would recommend, instead, is use Medium Tail Keywords along with LSI Keywords. This is the new way of keyword research! 😉
This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.

You can absolutely do that. If you want to upgrade to a paid plan to get some of the features you want, then you can switch at any time through the My Products option in your account or with the help of a GoDaddy Guide. Once you upgrade your site will have all the same customizations and work that you've already put in place, just with the added features.
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