I'd like to express my thanks to Rob Mensching for creating the toolset in the first place, and to Neil Sleightholm, Vadym Stetsyak, Robert Pickering, Marc Borgers, John DeSoi, Markus Karg, Greg Glass, Stefan Krüger, Nobuo Kihara, Phil Wilson, Peter Tewkesbury, Nicholas Muguira, David Adams, Mike Green, Chesong Lee and Christophe Michel for the material contributed to the tutorial.
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
By this point, you’ve customized your site’s template and added some solid images and pages. But if your site still feels a little plain, there’s no need to worry – adding some exciting bells and whistles is a lot easier than it seems. Wix’s App Market has over 250 amazing applications to boost your site, and they cover everything from restaurant orders to interactive quizzes. The apps don’t just look great, either – they also provide your website with the modern interface necessary to stay competitive.
GoDaddy InSight is a technology system that provides tailored recommendations gleaned from insights across more than a million GoDaddy customers in different locations and industries. InSight is designed to help you improve your online presence by providing you with performance metrics and advice on how to improve them. GoDaddy InSight powers a central dashboard where you’ll find your:
After you choose a website builder and a theme, take some time to learn how to use and customize these tools. Once you feel comfortable, start making changes. Some easy changes to start with are to add your name, logo, and contact details. Then, change the text font and color, add image galleries, background pictures, banners, and other site enhancements. 
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