By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
The developers of the widely used setup tools also embraced the new technology and started to offer new versions of their tools to create setup programs of this nature. However, as the experience of many developers shows, while these tools are perfectly capable of creating simpler installation packages, they often prove too limiting, inflexible when it comes to more complex requirements.
The user experience is the heart of all website and marketing goals, and 2019 will be no exception. Keep this in mind as you apply the above strategies. Yes, quality SEO is about increasing your odds of ranking well with Google, but even more importantly, it’s about establishing yourself as an authoritative and trustworthy resource that your visitors can count on.
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
In addition to this integration, providing basically nothing more but developer comfort, WiX offers another level of integration, far more advantageous than the first one: the integration of the setup development process with that of the application. Traditionally, setup programs were only written when the main application had already been finished; often even by different developers. This approach requires a tedious and error prone process of collecting information about all the resources making up the application. While the files themselves are usually obvious, registry entries, services and most forms of inter-resource dependencies are often hard to reconstruct in a later stage: if solid development documentation is lacking, the setup developers have to collect all pieces of information from the original developers or try to extract it from the source code.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
WordPress.org is the CMS version we’ve referred to throughout this article, and WordPress.com is the WordPress version of a website builder. WordPress.org is more complex to set up, but offers greater scope for customization. WordPress.com is simple to set up, but limited – we’d recommend it for blogs, but not much beyond that. We’ve written a whole article on the difference between the two, so definitely go check that out. 

However, the smart ADI assistant is far more restrictive than Wix Editor. So if you’ve been inspired to really put your stamp on your site – or if you’re simply not happy – you can easily switch to Wix Editor mode whenever you like. Think about it, though, because it’s harder to reverse the process; you’d need to save your last ADI version, then restore it.

As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.


By this point, you’ve customized your site’s template and added some solid images and pages. But if your site still feels a little plain, there’s no need to worry – adding some exciting bells and whistles is a lot easier than it seems. Wix’s App Market has over 250 amazing applications to boost your site, and they cover everything from restaurant orders to interactive quizzes. The apps don’t just look great, either – they also provide your website with the modern interface necessary to stay competitive.
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.
If your template comes with images, these can be changed too. This is what makes Wix the best – you can really make the website your own, one click at a time. Don’t like an image? Click it and switch it out for something you do like. It could be a saved photo from your business, or one of Wix’s free images – there are tons of design possibilities to be explored here.
Awesome Amanda!  I’m confused because you state title tags are to be 66 characters yet yours is 87, and being cut off in search results. Was that your intention? Help me understand why, writing as an authoritative SEO professional, blatantly promoting your own brand in this article, stating what we should do, would begin with contradictory statements and get it wrong.
WordPress.org is the CMS version we’ve referred to throughout this article, and WordPress.com is the WordPress version of a website builder. WordPress.org is more complex to set up, but offers greater scope for customization. WordPress.com is simple to set up, but limited – we’d recommend it for blogs, but not much beyond that. We’ve written a whole article on the difference between the two, so definitely go check that out. 
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.

Finally, create web pages for the content you collected for the site and add the web page parts such as images, videos, headlines, and text. If a template includes pages that you don’t need, either delete those pages or save the pages as drafts. If you save the pages as drafts, you’ll have access to them in the future. There are a few essential pages that you should consider adding:

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