On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
There are thousands of templates to choose from in WordPress’ own Theme Directory. Search for the types of themes you’d be interested in. If you’re setting up a newspaper search ‘newspaper’, if you need a site for your café search ‘cafe’. There’ll be dozens, if not hundreds, of contenders. Clicking on a theme takes you to its own page where you can see user reviews and preview the theme in action.
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.
Using long tail keywords is now a waste of time. This is because of Google RankBrain. RankBrain is an AI (artificial intelligence), so to this new algorithm, all related long tail keywords are the same. It is now pointless to use such long tail keywords. What I would recommend, instead, is use Medium Tail Keywords along with LSI Keywords. This is the new way of keyword research! 😉
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.