This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.
Website builders let you build online stores with ease. For larger ecommerce ambitions, we recommend an ecommerce-specific platform like Shopify or BigCommerce which have the best tools to help your business grow. If you’re just looking to sell a few products, you can choose a ‘generic’ website like Wix which has ecommerce functionality. Take a look at our online store builder comparison chart to find your perfect match.
In addition to this integration, providing basically nothing more but developer comfort, WiX offers another level of integration, far more advantageous than the first one: the integration of the setup development process with that of the application. Traditionally, setup programs were only written when the main application had already been finished; often even by different developers. This approach requires a tedious and error prone process of collecting information about all the resources making up the application. While the files themselves are usually obvious, registry entries, services and most forms of inter-resource dependencies are often hard to reconstruct in a later stage: if solid development documentation is lacking, the setup developers have to collect all pieces of information from the original developers or try to extract it from the source code.

If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.

Don’t publish duplicate meta title tags and descriptions. Just as you don’t want to publish the same copy on pages, you don’t want to publish duplicate SEO meta descriptions. Write unique meta titles and descriptions for each page on your site. Also, keep the description to under 320 characters and don’t use special characters to ensure that your entire description will show up properly on SERPs.


Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.
Your website needs a place to live on the web, and the quickest way to reserve your web address is to find a web host. There are a variety of cheap web hosting providers, and each one has a specialty. Look for a web host that offers a price that fits your budget, has the web tools you need to create your envisioned website, and provides support when you need help or have problems.
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