GoDaddy Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
If you prefer a more traditional URL, you'll need to purchase one from the likes of GoDaddy or Namecheap. Domain name pricing can range from extremely cheap to extremely expensive, depending on whether or not domain squatters are looking to flip a valuable piece of online real estate. You'll want to get something short but evocative and catchy, and depending on what you do, you may find that many of your first choices are taken by either other legit domains, or by squatters who've scooped up the names as an investment. For more, please read How to Register a Domain Name.
Add your website to relevant business directories. Work to build your online presence by creating profiles for your business on relevant digital directories. Choose general business directories (like Yelp, Yellow Pages, Angie’s List, etc.) as well as listing sites that are relevant to your industry. Always include a link back to your website in your profile.
Remove links from low-authority websites. Backlinks leading to your site can have a negative impact if they are coming from a spammy, low-quality site. So use Alexa’s Site Linking In Tool to review a list of the sites linking to your site. Attempt to remove links from low-quality sites by reaching out to ask them to take down the link or by using the Google Disavow Tool. (Google doesn’t like you to overuse this tool, so only use it when necessary.)

Your content is the meat and potatoes of your website. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. If you have multiple pages with the same content (or if you have your content on other people’s websites), you will run the risk of getting penalized by Google and your search rankings will suffer.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
Use the primary keyword in the meta title. Meta titles are headlines that appear with results on a search page. Include the primary keyword in this title as it helps crawlers understand the page, but more importantly because it helps searchers find relevant results on SERPs. Keep your title to 65 characters or less so the full headline is visible in results. Also, include the primary term as close to the front of the title as possible to help catch extra attention.
For years Adobe Dreamweaver has been synonymous with web page creation. It's gone from being a creator of HTML pages in a WYSIWYG interface to being able to handle programming pages in Cold Fusion, JavaScript, PHP, and other formats. Its liquid layout lets you see how pages look at different browser and screen sizes—even on smartphones and tablets. It's about as code-heavy as you want it to be.
Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.

Using long tail keywords is now a waste of time. This is because of Google RankBrain. RankBrain is an AI (artificial intelligence), so to this new algorithm, all related long tail keywords are the same. It is now pointless to use such long tail keywords. What I would recommend, instead, is use Medium Tail Keywords along with LSI Keywords. This is the new way of keyword research! 😉


Don’t publish shallow content. There is no magic word count for the exact amount of copy you should write for SEO content. But as far as best practices for SEO go, you should always aim to write at least 300 words. However, your content will be more likely to rank if it thoroughly fleshes out and explains a topic Click & Tweet! , which often can’t be done with just 300 words. So write as much as you need to cover your subject fully.

The tool will automatically tell you whether your page is mobile responsive or not (above you can see the example of our site which is mobile friendly). This tool by Google immediately tests how easily a visitor can use your website pages on a mobile device or smartphone. It also gives you page loading issues so you can work on them to give best experience to your website users.
A domain name is the virtual address of your website. Ours is websitebuilderexpert.com. That’s where you find us. The New York Times’ is nytimes.com. That’s where you find them. And so on. Your site needs one too, and when setting up a WordPress site it’s something you may have to take care of yourself. Bluehost lets you choose a domain for free as part of the signup process.

Using long tail keywords is now a waste of time. This is because of Google RankBrain. RankBrain is an AI (artificial intelligence), so to this new algorithm, all related long tail keywords are the same. It is now pointless to use such long tail keywords. What I would recommend, instead, is use Medium Tail Keywords along with LSI Keywords. This is the new way of keyword research! 😉
The tool will automatically tell you whether your page is mobile responsive or not (above you can see the example of our site which is mobile friendly). This tool by Google immediately tests how easily a visitor can use your website pages on a mobile device or smartphone. It also gives you page loading issues so you can work on them to give best experience to your website users.
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.
This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.
If your template comes with images, these can be changed too. This is what makes Wix the best – you can really make the website your own, one click at a time. Don’t like an image? Click it and switch it out for something you do like. It could be a saved photo from your business, or one of Wix’s free images – there are tons of design possibilities to be explored here.
If your template comes with images, these can be changed too. This is what makes Wix the best – you can really make the website your own, one click at a time. Don’t like an image? Click it and switch it out for something you do like. It could be a saved photo from your business, or one of Wix’s free images – there are tons of design possibilities to be explored here.
You may ask, why should I do competitor research? You’re not the only one to cover the topics, the chances of writing content even on unique topics is very slim. So evaluating your current competitors who are ranking on first page of Google can give you a lot of ideas on how to create better content or improve your existing content to make it 10x content.
The major player in the blog game is WordPress, a content management system (CMS) that powers millions of websites, including The New York Times, Quartz, and Variety. WordPress-powered sites are incredibly easy to set up, customize, and update—ideally on a daily basis. You aren't required to learn fancy-schmancy FTP tricks (though you can certainly use them if you like), and there are ridiculous numbers of free and paid WordPress themes and WordPress plug-ins to give your website a pretty face and vastly expanded functionality. Though WordPress dominates the blogging space, it isn't the only blogging CMS of note, however.
×