Use the primary keyword in the meta title. Meta titles are headlines that appear with results on a search page. Include the primary keyword in this title as it helps crawlers understand the page, but more importantly because it helps searchers find relevant results on SERPs. Keep your title to 65 characters or less so the full headline is visible in results. Also, include the primary term as close to the front of the title as possible to help catch extra attention.
Website builders let you build online stores with ease. For larger ecommerce ambitions, we recommend an ecommerce-specific platform like Shopify or BigCommerce which have the best tools to help your business grow. If you’re just looking to sell a few products, you can choose a ‘generic’ website like Wix which has ecommerce functionality. Take a look at our online store builder comparison chart to find your perfect match.
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet...on featured snippets!
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
Remove links from low-authority websites. Backlinks leading to your site can have a negative impact if they are coming from a spammy, low-quality site. So use Alexa’s Site Linking In Tool to review a list of the sites linking to your site. Attempt to remove links from low-quality sites by reaching out to ask them to take down the link or by using the Google Disavow Tool. (Google doesn’t like you to overuse this tool, so only use it when necessary.)
Write high-quality, high-value content. Don’t just write to reach a word count. If you want your content to rank, use these content writing tips to create high-quality evergreen content that is well-written and extremely useful and valuable. Search engines want to provide the best results, so build the top resource for your topic if you want to rank.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.