Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.
If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.

WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology.
Remove links from low-authority websites. Backlinks leading to your site can have a negative impact if they are coming from a spammy, low-quality site. So use Alexa’s Site Linking In Tool to review a list of the sites linking to your site. Attempt to remove links from low-quality sites by reaching out to ask them to take down the link or by using the Google Disavow Tool. (Google doesn’t like you to overuse this tool, so only use it when necessary.)
However, this lack of creative control can be frustrating. Wix ADI is not nearly as flexible as Wix Editor, which offers smooth drag-and-drop design and easily editable text boxes. So, while you can enjoy simplicity with both Wix tools, the Wix Editor offers more freedom. It also builds more personal sites, thanks to its Premium plan upgrades and wide choice of apps.
In addition to this integration, providing basically nothing more but developer comfort, WiX offers another level of integration, far more advantageous than the first one: the integration of the setup development process with that of the application. Traditionally, setup programs were only written when the main application had already been finished; often even by different developers. This approach requires a tedious and error prone process of collecting information about all the resources making up the application. While the files themselves are usually obvious, registry entries, services and most forms of inter-resource dependencies are often hard to reconstruct in a later stage: if solid development documentation is lacking, the setup developers have to collect all pieces of information from the original developers or try to extract it from the source code.
If you're on a Mac however, there's another option: RapidWeaver. This WYSIWYG webpage editor has full code access and FTP support for uploading pages. There are plenty of built-in templates to get started, all for the one-time price of $99.99. On Windows there are numerous choices. Xara Web Designer 365, for example, starts at $49.99 and promises you don't need to know HTML or Javascript to create sites based on the company's templates.
Eric has been writing about tech for over 27 years. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) and KALI: THE GHOSTING OF SEPULCHER BAY. He works from his home office in Ithaca, New York. 
A website is a collection of many types of content. Your website can contain a collection of content including blog posts, product descriptions, images that highlight your product, explainer videos that tell your story, and contact information. These different types of content have one thing in common. Each piece of content has seconds to capture the attention of your audience.
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