Don’t publish shallow content. There is no magic word count for the exact amount of copy you should write for SEO content. But as far as best practices for SEO go, you should always aim to write at least 300 words. However, your content will be more likely to rank if it thoroughly fleshes out and explains a topic Click & Tweet! , which often can’t be done with just 300 words. So write as much as you need to cover your subject fully.
This is not a huge factor in search engine rankings, but will help your users easily scan your content and find the keywords they are looking for. You should use bolding and bullet points to set apart words in the text, and this further tells the engines what is important on the page. Don’t go wild or you’ll end up cluttering up your page and aggravating the user.
Write high-quality, high-value content. Don’t just write to reach a word count. If you want your content to rank, use these content writing tips to create high-quality evergreen content that is well-written and extremely useful and valuable. Search engines want to provide the best results, so build the top resource for your topic if you want to rank.
Website builders let you build online stores with ease. For larger ecommerce ambitions, we recommend an ecommerce-specific platform like Shopify or BigCommerce which have the best tools to help your business grow. If you’re just looking to sell a few products, you can choose a ‘generic’ website like Wix which has ecommerce functionality. Take a look at our online store builder comparison chart to find your perfect match.
Use the primary keyword in the meta title. Meta titles are headlines that appear with results on a search page. Include the primary keyword in this title as it helps crawlers understand the page, but more importantly because it helps searchers find relevant results on SERPs. Keep your title to 65 characters or less so the full headline is visible in results. Also, include the primary term as close to the front of the title as possible to help catch extra attention.