Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
You may ask, why should I do competitor research? You’re not the only one to cover the topics, the chances of writing content even on unique topics is very slim. So evaluating your current competitors who are ranking on first page of Google can give you a lot of ideas on how to create better content or improve your existing content to make it 10x content.
About.me and Flavors.me are examples of nameplate services. You simply upload one big photograph as the background for your personal webpage, then artfully overlay information and links to create your digital nameplate. These free sites help you pull images from your social networks or from a hard drive, then provide the tools to make the text and links work unobtrusively, though it really behooves you to check out other personal pages for an idea of what works.
Your content is the meat and potatoes of your website. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. If you have multiple pages with the same content (or if you have your content on other people’s websites), you will run the risk of getting penalized by Google and your search rankings will suffer.
You may ask, why should I do competitor research? You’re not the only one to cover the topics, the chances of writing content even on unique topics is very slim. So evaluating your current competitors who are ranking on first page of Google can give you a lot of ideas on how to create better content or improve your existing content to make it 10x content.
Hi Paul, I totally feel your pain here! It can be so hard to know where to start. You might find our website builder comparison chart a good place to start, or you can take our short quiz for a personal recommendation. The comments under our articles should also hopefully prove helpful. Other than that, we often find Reddit a good place to engage with a lot of like-minded people, so I'd suggest taking a look there. Thanks, Hannah
Awesome Amanda!  I’m confused because you state title tags are to be 66 characters yet yours is 87, and being cut off in search results. Was that your intention? Help me understand why, writing as an authoritative SEO professional, blatantly promoting your own brand in this article, stating what we should do, would begin with contradictory statements and get it wrong.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to make a responsive website that is mobile and desktop friendly. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.

If you prefer a more traditional URL, you'll need to purchase one from the likes of GoDaddy or Namecheap. Domain name pricing can range from extremely cheap to extremely expensive, depending on whether or not domain squatters are looking to flip a valuable piece of online real estate. You'll want to get something short but evocative and catchy, and depending on what you do, you may find that many of your first choices are taken by either other legit domains, or by squatters who've scooped up the names as an investment. For more, please read How to Register a Domain Name.
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org – this is the ‘Option 2’ that we’ll be covering a little later on.. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.

If you prefer a more traditional URL, you'll need to purchase one from the likes of GoDaddy or Namecheap. Domain name pricing can range from extremely cheap to extremely expensive, depending on whether or not domain squatters are looking to flip a valuable piece of online real estate. You'll want to get something short but evocative and catchy, and depending on what you do, you may find that many of your first choices are taken by either other legit domains, or by squatters who've scooped up the names as an investment. For more, please read How to Register a Domain Name.
Eric has been writing about tech for over 27 years. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) and KALI: THE GHOSTING OF SEPULCHER BAY. He works from his home office in Ithaca, New York. 
A domain name is the bit of the URL (the site address in your browser’s search bar) that identifies a web page — in this case your website. For example, ours is websitebuilderexpert.com. You can register them separately at sites like GoDaddy and Domain.com, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.

Add your website to relevant business directories. Work to build your online presence by creating profiles for your business on relevant digital directories. Choose general business directories (like Yelp, Yellow Pages, Angie’s List, etc.) as well as listing sites that are relevant to your industry. Always include a link back to your website in your profile.
Blogs are swell, but sometimes you need a simple place to park your persona on the internet for branding purposes. In this case, you can just get a nameplate site, or as we prefer to think of them, a personal webpage (rather than a multipage site). Instead of linking internally to your store or other pages of note as you would with a more traditional web page, a personal site usually has links that go elsewhere—to your social networks, wish lists, playlists, or whatever else is linkable.
For years Adobe Dreamweaver has been synonymous with web page creation. It's gone from being a creator of HTML pages in a WYSIWYG interface to being able to handle programming pages in Cold Fusion, JavaScript, PHP, and other formats. Its liquid layout lets you see how pages look at different browser and screen sizes—even on smartphones and tablets. It's about as code-heavy as you want it to be.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to make a responsive website that is mobile and desktop friendly. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
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