You can get started for roughly $10 per month for shared or WordPress hosting if your website doesn't require much server horsepower. As your business expands, however, your website may need greater horsepower. That's when you should look into cloud, VPS and dedicated hosting. These levels of services are for when you really need a web host that offers lots of storage, a significant amount of month data transfers, and numerous email accounts.
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.

Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.


However, the smart ADI assistant is far more restrictive than Wix Editor. So if you’ve been inspired to really put your stamp on your site – or if you’re simply not happy – you can easily switch to Wix Editor mode whenever you like. Think about it, though, because it’s harder to reverse the process; you’d need to save your last ADI version, then restore it.
Top tip! Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.
If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.

The toolset we are about to introduce, WiX, uses a different approach. Instead of a tool with a graphical interface that allows the developers to collect the files and other related tasks making up the installation process manually, it is much more like a programming language. Integrating perfectly with the usual process of creating applications, it uses a text file (based on the XML format) to describe all the elements of the installation process. The toolset has a compiler and a linker that will create the setup program just like our usual compiler creates our application from the source files. Therefore, WiX can be made part of any automated application build process very easily, be that based either on the classical technology of makefiles or the similar features of contemporary integrated development environments.


By this point, you’ve customized your site’s template and added some solid images and pages. But if your site still feels a little plain, there’s no need to worry – adding some exciting bells and whistles is a lot easier than it seems. Wix’s App Market has over 250 amazing applications to boost your site, and they cover everything from restaurant orders to interactive quizzes. The apps don’t just look great, either – they also provide your website with the modern interface necessary to stay competitive.
If you're on a Mac however, there's another option: RapidWeaver. This WYSIWYG webpage editor has full code access and FTP support for uploading pages. There are plenty of built-in templates to get started, all for the one-time price of $99.99. On Windows there are numerous choices. Xara Web Designer 365, for example, starts at $49.99 and promises you don't need to know HTML or Javascript to create sites based on the company's templates.
This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Hi Ben, Thanks so much for the great feedback, so glad you enjoyed reading the article! Please do share it on if you think your friends will find it useful too. It's true Wix isn't for everybody, but it did do extremely well in our research (which is why it's our best all-round website builder)! WordPress is another great option and I'm glad you're happy with them - Bluehost is certainly a great choice of provider for your WordPress site! If you were looking at changing or setting up another site why not check out our comparison chart or our article on the best Wix alternatives? I've included the links in case you find them interesting. Thanks for reading, Lucy
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.
Got products to sell? Online Store has you covered. Create a sleek-looking online store, sell on marketplaces like Amazon and Etsy, track inventory in one place, choose from flexible shipping and payment options, even let customers book appointments online. Whether you sell products, services or digital content, GoDaddy Online Store has everything you need to successfully sell online. Features available with paid plans.
×