You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
Use canonical tags on duplicate content. If you need to publish content that is already published on another webpage (whether it is on your site or another website), use a canonical tag that tells search bots to ignore the duplicate content. This tag points the crawler to the original copy. It doesn’t add SEO value to your site, but it helps you avoid duplicate content penalties.

If you're on a Mac however, there's another option: RapidWeaver. This WYSIWYG webpage editor has full code access and FTP support for uploading pages. There are plenty of built-in templates to get started, all for the one-time price of $99.99. On Windows there are numerous choices. Xara Web Designer 365, for example, starts at $49.99 and promises you don't need to know HTML or Javascript to create sites based on the company's templates.
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.

Hi Paul, I totally feel your pain here! It can be so hard to know where to start. You might find our website builder comparison chart a good place to start, or you can take our short quiz for a personal recommendation. The comments under our articles should also hopefully prove helpful. Other than that, we often find Reddit a good place to engage with a lot of like-minded people, so I'd suggest taking a look there. Thanks, Hannah
Using long tail keywords is now a waste of time. This is because of Google RankBrain. RankBrain is an AI (artificial intelligence), so to this new algorithm, all related long tail keywords are the same. It is now pointless to use such long tail keywords. What I would recommend, instead, is use Medium Tail Keywords along with LSI Keywords. This is the new way of keyword research! 😉
If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
Sure, there are more advanced hosting topics to consider, such as Domain Name Servers and multi-cloud connectivity, but this guide is meant to introduce you to the basics. Whether you decide to do build a website yourself or hire coding experts to do the dirty work is up to you. But for now, rest easy knowing you have the information to get started in taking your business online.
Your website needs a place to live on the web, and the quickest way to reserve your web address is to find a web host. There are a variety of cheap web hosting providers, and each one has a specialty. Look for a web host that offers a price that fits your budget, has the web tools you need to create your envisioned website, and provides support when you need help or have problems.
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