With so many steps, trying to remember all of the best practices for SEO can be challenging. But executing each strategy is easy when you have Alexa tools that point out where you are missing optimization opportunities or making mistakes.  Try the tools today. Sign up for a free trial of Alexa’s Advanced Plan to get all of the tools mentioned in this post, along with other useful keyword research and SEO reports and tools.


Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
Write high-quality, high-value content. Don’t just write to reach a word count. If you want your content to rank, use these content writing tips to create high-quality evergreen content that is well-written and extremely useful and valuable. Search engines want to provide the best results, so build the top resource for your topic if you want to rank.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
Hi Osi, Thanks for your comment! That's great you want to create a website to reach your readers - WordPress is certainly the most powerful platform, and is perfect if you want a totally customizable website. However, it's important to know that it also comes with more ongoing maintenance and can be a bit technical depending on how you approach it. So if you have time and technical confidence, then yes it would be a perfect choice! If you want something super quick and easy though, then you're better off with a website builder. If you want some alternatives to explore, I can also recommend Wix, which offers tons of creative freedom along with template designs specifically designed for writers like you! We have a Wix vs WordPress comparison if you want to see them compared side-by-side. Another alternative is Weebly, which has great SEO tools to help your website get found in Google. Here's our Weebly Review if you want to learn more! I hope this helps, and best of luck with your website! Lucy
With WordPress being such a versatile website platform, it’s no surprise that it can let you build a fully functional eCommerce online store. By fully functional, we mean that you can list any number of products, make them available for sale, and then also collect orders from customers and even handle all tax- and shipping-related elements of the whole process.
With WordPress being such a versatile website platform, it’s no surprise that it can let you build a fully functional eCommerce online store. By fully functional, we mean that you can list any number of products, make them available for sale, and then also collect orders from customers and even handle all tax- and shipping-related elements of the whole process.

If you prefer a more traditional URL, you'll need to purchase one from the likes of GoDaddy or Namecheap. Domain name pricing can range from extremely cheap to extremely expensive, depending on whether or not domain squatters are looking to flip a valuable piece of online real estate. You'll want to get something short but evocative and catchy, and depending on what you do, you may find that many of your first choices are taken by either other legit domains, or by squatters who've scooped up the names as an investment. For more, please read How to Register a Domain Name.

The toolset we are about to introduce, WiX, uses a different approach. Instead of a tool with a graphical interface that allows the developers to collect the files and other related tasks making up the installation process manually, it is much more like a programming language. Integrating perfectly with the usual process of creating applications, it uses a text file (based on the XML format) to describe all the elements of the installation process. The toolset has a compiler and a linker that will create the setup program just like our usual compiler creates our application from the source files. Therefore, WiX can be made part of any automated application build process very easily, be that based either on the classical technology of makefiles or the similar features of contemporary integrated development environments.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to make a responsive website that is mobile and desktop friendly. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
×