Remove links from low-authority websites. Backlinks leading to your site can have a negative impact if they are coming from a spammy, low-quality site. So use Alexa’s Site Linking In Tool to review a list of the sites linking to your site. Attempt to remove links from low-quality sites by reaching out to ask them to take down the link or by using the Google Disavow Tool. (Google doesn’t like you to overuse this tool, so only use it when necessary.)


Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.

Top tip! Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.


Finally, create web pages for the content you collected for the site and add the web page parts such as images, videos, headlines, and text. If a template includes pages that you don’t need, either delete those pages or save the pages as drafts. If you save the pages as drafts, you’ll have access to them in the future. There are a few essential pages that you should consider adding:
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