Sure, there are more advanced hosting topics to consider, such as Domain Name Servers and multi-cloud connectivity, but this guide is meant to introduce you to the basics. Whether you decide to do build a website yourself or hire coding experts to do the dirty work is up to you. But for now, rest easy knowing you have the information to get started in taking your business online.
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
With so many steps, trying to remember all of the best practices for SEO can be challenging. But executing each strategy is easy when you have Alexa tools that point out where you are missing optimization opportunities or making mistakes. Try the tools today. Sign up for a free trial of Alexa’s Advanced Plan to get all of the tools mentioned in this post, along with other useful keyword research and SEO reports and tools.
A domain name is the bit of the URL (the site address in your browser’s search bar) that identifies a web page — in this case your website. For example, ours is websitebuilderexpert.com. You can register them separately at sites like GoDaddy and Domain.com, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
Yahoo's Tumblr is another incredibly popular blog platform that lends itself to shorter, more visual posts. You can, however, find themes that give your Tumblr site a more traditional website's look and feel. Google's Blogger features tight integration with Google Adsense, so making extra pocket change is a snap. Newer blogging services, such as Anchor, Feather, and Medium, stress writing and publishing more than intricate design, but they're incredibly simple to update.
If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
The toolset we are about to introduce, WiX, uses a different approach. Instead of a tool with a graphical interface that allows the developers to collect the files and other related tasks making up the installation process manually, it is much more like a programming language. Integrating perfectly with the usual process of creating applications, it uses a text file (based on the XML format) to describe all the elements of the installation process. The toolset has a compiler and a linker that will create the setup program just like our usual compiler creates our application from the source files. Therefore, WiX can be made part of any automated application build process very easily, be that based either on the classical technology of makefiles or the similar features of contemporary integrated development environments.
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.
As far as actually doing the nuts and bolts building and design of your site, you also have plenty of options. You can hire someone to design and code a website, or you can try your own hand (if you're a novice, The Best Courses for Learning How to Build Websites is an excellent starting point). You can use an online service to create web pages, or build it offline using a desktop software tool. Or, if you're a coding dynamo, use a plain text editor to create a site from scratch. How you mix and match these decisions depends on your skills, time, budget, and gumption.
Eric has been writing about tech for over 27 years. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) and KALI: THE GHOSTING OF SEPULCHER BAY. He works from his home office in Ithaca, New York.