In addition to this integration, providing basically nothing more but developer comfort, WiX offers another level of integration, far more advantageous than the first one: the integration of the setup development process with that of the application. Traditionally, setup programs were only written when the main application had already been finished; often even by different developers. This approach requires a tedious and error prone process of collecting information about all the resources making up the application. While the files themselves are usually obvious, registry entries, services and most forms of inter-resource dependencies are often hard to reconstruct in a later stage: if solid development documentation is lacking, the setup developers have to collect all pieces of information from the original developers or try to extract it from the source code.


On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.

Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.


A website is a collection of many types of content. Your website can contain a collection of content including blog posts, product descriptions, images that highlight your product, explainer videos that tell your story, and contact information. These different types of content have one thing in common. Each piece of content has seconds to capture the attention of your audience.
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