Use the primary keyword in the meta title. Meta titles are headlines that appear with results on a search page. Include the primary keyword in this title as it helps crawlers understand the page, but more importantly because it helps searchers find relevant results on SERPs. Keep your title to 65 characters or less so the full headline is visible in results. Also, include the primary term as close to the front of the title as possible to help catch extra attention.

Awesome Amanda!  I’m confused because you state title tags are to be 66 characters yet yours is 87, and being cut off in search results. Was that your intention? Help me understand why, writing as an authoritative SEO professional, blatantly promoting your own brand in this article, stating what we should do, would begin with contradictory statements and get it wrong.


As far as actually doing the nuts and bolts building and design of your site, you also have plenty of options. You can hire someone to design and code a website, or you can try your own hand (if you're a novice, The Best Courses for Learning How to Build Websites is an excellent starting point). You can use an online service to create web pages, or build it offline using a desktop software tool. Or, if you're a coding dynamo, use a plain text editor to create a site from scratch. How you mix and match these decisions depends on your skills, time, budget, and gumption.

The toolset is written in C# and requires the .NET Framework to run. However, this only applies to the toolset itself. The installation packages you create with the toolset do not require any extra framework or software to be installed on the target computer. Similarly, there might be a few additional utilities required for some special applications (merge modules, patches) but only on your build computer, the client will only need the finished and self-contained installer package, nothing else.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
The WiX Toolset is a set of tools that build Windows installation packages from XML source code. The toolset provides both a command line environment that developers may either integrate into their oldstyle Makefile build processes or use the newer MSBuild technology from inside integrated development environments like Microsoft Visual Studio or SharpDevelop to build their MSI and MSM setup packages.
Traditional setup tools used a programmatic, script-based approach to describe the various steps involved in the deployment of the application to be installed on the target machine: files to be copied, registry settings to be created, device drivers and services to be started. The technology behind Windows Installer, while it maintains a comparable look and feel for the end user, underwent important philosophical changes. The fundamental change was to move from the imperative description to a declarative one: rather than to describe the individual steps of installation, the declarative form specifies the state the target machine should be left in after various phases of installation and uninstallation. While the imperative description seems to be quite sufficient until some error occurs, the declarative one makes it possible to cope with unexpected conditions, differing target machine environments, aborted installations, shared resources. It is of paramount importance for setup developers to make sure that whatever happens during the process, the target machine should be left in a known, stable state, without introducing any detrimental side effects.
Awesome Amanda!  I’m confused because you state title tags are to be 66 characters yet yours is 87, and being cut off in search results. Was that your intention? Help me understand why, writing as an authoritative SEO professional, blatantly promoting your own brand in this article, stating what we should do, would begin with contradictory statements and get it wrong.

Your website needs a place to live on the web, and the quickest way to reserve your web address is to find a web host. There are a variety of cheap web hosting providers, and each one has a specialty. Look for a web host that offers a price that fits your budget, has the web tools you need to create your envisioned website, and provides support when you need help or have problems.
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