You may ask, why should I do competitor research? You’re not the only one to cover the topics, the chances of writing content even on unique topics is very slim. So evaluating your current competitors who are ranking on first page of Google can give you a lot of ideas on how to create better content or improve your existing content to make it 10x content.


Each of these pages serves a specific purpose for your store and its functionality. The good news is that most themes these days are optimized to make those pages look right. The Neve theme is no different. If you visit any of these new pages, you’ll see that the presentation is clear and everything is easy to grasp. Here’s an example of the shopping cart page:

Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.


On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
About.me and Flavors.me are examples of nameplate services. You simply upload one big photograph as the background for your personal webpage, then artfully overlay information and links to create your digital nameplate. These free sites help you pull images from your social networks or from a hard drive, then provide the tools to make the text and links work unobtrusively, though it really behooves you to check out other personal pages for an idea of what works.
Use natural language in your copy. Along with technical factors and keyword optimization, the structure and quality of your copy is still a major ranking factor. Readability impacts a page’s ability to show up in search, especially voice search. So use natural, well-written language to provide a better experience for readers and to improve semantic SEO.
Finally, create web pages for the content you collected for the site and add the web page parts such as images, videos, headlines, and text. If a template includes pages that you don’t need, either delete those pages or save the pages as drafts. If you save the pages as drafts, you’ll have access to them in the future. There are a few essential pages that you should consider adding:
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