Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it. 

Awesome Amanda!  I’m confused because you state title tags are to be 66 characters yet yours is 87, and being cut off in search results. Was that your intention? Help me understand why, writing as an authoritative SEO professional, blatantly promoting your own brand in this article, stating what we should do, would begin with contradictory statements and get it wrong.


If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
Use canonical tags on duplicate content. If you need to publish content that is already published on another webpage (whether it is on your site or another website), use a canonical tag that tells search bots to ignore the duplicate content. This tag points the crawler to the original copy. It doesn’t add SEO value to your site, but it helps you avoid duplicate content penalties.
Blogs are swell, but sometimes you need a simple place to park your persona on the internet for branding purposes. In this case, you can just get a nameplate site, or as we prefer to think of them, a personal webpage (rather than a multipage site). Instead of linking internally to your store or other pages of note as you would with a more traditional web page, a personal site usually has links that go elsewhere—to your social networks, wish lists, playlists, or whatever else is linkable.
However, the smart ADI assistant is far more restrictive than Wix Editor. So if you’ve been inspired to really put your stamp on your site – or if you’re simply not happy – you can easily switch to Wix Editor mode whenever you like. Think about it, though, because it’s harder to reverse the process; you’d need to save your last ADI version, then restore it.

The toolset is written in C# and requires the .NET Framework to run. However, this only applies to the toolset itself. The installation packages you create with the toolset do not require any extra framework or software to be installed on the target computer. Similarly, there might be a few additional utilities required for some special applications (merge modules, patches) but only on your build computer, the client will only need the finished and self-contained installer package, nothing else.


However, the smart ADI assistant is far more restrictive than Wix Editor. So if you’ve been inspired to really put your stamp on your site – or if you’re simply not happy – you can easily switch to Wix Editor mode whenever you like. Think about it, though, because it’s harder to reverse the process; you’d need to save your last ADI version, then restore it.
A website is a collection of many types of content. Your website can contain a collection of content including blog posts, product descriptions, images that highlight your product, explainer videos that tell your story, and contact information. These different types of content have one thing in common. Each piece of content has seconds to capture the attention of your audience.
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