The toolset we are about to introduce, WiX, uses a different approach. Instead of a tool with a graphical interface that allows the developers to collect the files and other related tasks making up the installation process manually, it is much more like a programming language. Integrating perfectly with the usual process of creating applications, it uses a text file (based on the XML format) to describe all the elements of the installation process. The toolset has a compiler and a linker that will create the setup program just like our usual compiler creates our application from the source files. Therefore, WiX can be made part of any automated application build process very easily, be that based either on the classical technology of makefiles or the similar features of contemporary integrated development environments.
Hi Paul, I totally feel your pain here! It can be so hard to know where to start. You might find our website builder comparison chart a good place to start, or you can take our short quiz for a personal recommendation. The comments under our articles should also hopefully prove helpful. Other than that, we often find Reddit a good place to engage with a lot of like-minded people, so I'd suggest taking a look there. Thanks, Hannah
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.

However, the smart ADI assistant is far more restrictive than Wix Editor. So if you’ve been inspired to really put your stamp on your site – or if you’re simply not happy – you can easily switch to Wix Editor mode whenever you like. Think about it, though, because it’s harder to reverse the process; you’d need to save your last ADI version, then restore it.


However, the smart ADI assistant is far more restrictive than Wix Editor. So if you’ve been inspired to really put your stamp on your site – or if you’re simply not happy – you can easily switch to Wix Editor mode whenever you like. Think about it, though, because it’s harder to reverse the process; you’d need to save your last ADI version, then restore it.
As a consequence, WiX is not equally suited to all developers. The relatively steep learning curve (although our primary goal is to help overcome this difficulty with our tutorial) and the unavoidable exposure to the internal details and, sometimes, intricacies of the underlying Windows Installer technology suggest that less experienced developers or those who don't really need the unlimited and unparalleled performance WiX can offer might be better served by a simpler, GUI-based setup authoring tool, of which there are both commercial and freeware solutions available.
Using long tail keywords is now a waste of time. This is because of Google RankBrain. RankBrain is an AI (artificial intelligence), so to this new algorithm, all related long tail keywords are the same. It is now pointless to use such long tail keywords. What I would recommend, instead, is use Medium Tail Keywords along with LSI Keywords. This is the new way of keyword research! 😉

If you prefer a more traditional URL, you'll need to purchase one from the likes of GoDaddy or Namecheap. Domain name pricing can range from extremely cheap to extremely expensive, depending on whether or not domain squatters are looking to flip a valuable piece of online real estate. You'll want to get something short but evocative and catchy, and depending on what you do, you may find that many of your first choices are taken by either other legit domains, or by squatters who've scooped up the names as an investment. For more, please read How to Register a Domain Name.

Don’t publish duplicate meta title tags and descriptions. Just as you don’t want to publish the same copy on pages, you don’t want to publish duplicate SEO meta descriptions. Write unique meta titles and descriptions for each page on your site. Also, keep the description to under 320 characters and don’t use special characters to ensure that your entire description will show up properly on SERPs.
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
Your website needs a place to live on the web, and the quickest way to reserve your web address is to find a web host. There are a variety of cheap web hosting providers, and each one has a specialty. Look for a web host that offers a price that fits your budget, has the web tools you need to create your envisioned website, and provides support when you need help or have problems.
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