Use canonical tags on duplicate content. If you need to publish content that is already published on another webpage (whether it is on your site or another website), use a canonical tag that tells search bots to ignore the duplicate content. This tag points the crawler to the original copy. It doesn’t add SEO value to your site, but it helps you avoid duplicate content penalties.
Website builders let you build online stores with ease. For larger ecommerce ambitions, we recommend an ecommerce-specific platform like Shopify or BigCommerce which have the best tools to help your business grow. If you’re just looking to sell a few products, you can choose a ‘generic’ website like Wix which has ecommerce functionality. Take a look at our online store builder comparison chart to find your perfect match.
The toolset we are about to introduce, WiX, uses a different approach. Instead of a tool with a graphical interface that allows the developers to collect the files and other related tasks making up the installation process manually, it is much more like a programming language. Integrating perfectly with the usual process of creating applications, it uses a text file (based on the XML format) to describe all the elements of the installation process. The toolset has a compiler and a linker that will create the setup program just like our usual compiler creates our application from the source files. Therefore, WiX can be made part of any automated application build process very easily, be that based either on the classical technology of makefiles or the similar features of contemporary integrated development environments.
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.