Don’t publish duplicate meta title tags and descriptions. Just as you don’t want to publish the same copy on pages, you don’t want to publish duplicate SEO meta descriptions. Write unique meta titles and descriptions for each page on your site. Also, keep the description to under 320 characters and don’t use special characters to ensure that your entire description will show up properly on SERPs.
The major player in the blog game is WordPress, a content management system (CMS) that powers millions of websites, including The New York Times, Quartz, and Variety. WordPress-powered sites are incredibly easy to set up, customize, and update—ideally on a daily basis. You aren't required to learn fancy-schmancy FTP tricks (though you can certainly use them if you like), and there are ridiculous numbers of free and paid WordPress themes and WordPress plug-ins to give your website a pretty face and vastly expanded functionality. Though WordPress dominates the blogging space, it isn't the only blogging CMS of note, however.
The user experience is the heart of all website and marketing goals, and 2019 will be no exception. Keep this in mind as you apply the above strategies. Yes, quality SEO is about increasing your odds of ranking well with Google, but even more importantly, it’s about establishing yourself as an authoritative and trustworthy resource that your visitors can count on.
I'd like to express my thanks to Rob Mensching for creating the toolset in the first place, and to Neil Sleightholm, Vadym Stetsyak, Robert Pickering, Marc Borgers, John DeSoi, Markus Karg, Greg Glass, Stefan Krüger, Nobuo Kihara, Phil Wilson, Peter Tewkesbury, Nicholas Muguira, David Adams, Mike Green, Chesong Lee and Christophe Michel for the material contributed to the tutorial.
Awesome Amanda!  I’m confused because you state title tags are to be 66 characters yet yours is 87, and being cut off in search results. Was that your intention? Help me understand why, writing as an authoritative SEO professional, blatantly promoting your own brand in this article, stating what we should do, would begin with contradictory statements and get it wrong.
Awesome Amanda!  I’m confused because you state title tags are to be 66 characters yet yours is 87, and being cut off in search results. Was that your intention? Help me understand why, writing as an authoritative SEO professional, blatantly promoting your own brand in this article, stating what we should do, would begin with contradictory statements and get it wrong.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to make a responsive website that is mobile and desktop friendly. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Your website needs a place to live on the web, and the quickest way to reserve your web address is to find a web host. There are a variety of cheap web hosting providers, and each one has a specialty. Look for a web host that offers a price that fits your budget, has the web tools you need to create your envisioned website, and provides support when you need help or have problems.
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