Use the primary keyword in the meta title. Meta titles are headlines that appear with results on a search page. Include the primary keyword in this title as it helps crawlers understand the page, but more importantly because it helps searchers find relevant results on SERPs. Keep your title to 65 characters or less so the full headline is visible in results. Also, include the primary term as close to the front of the title as possible to help catch extra attention.
Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.
Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.
You can get started for roughly $10 per month for shared or WordPress hosting if your website doesn't require much server horsepower. As your business expands, however, your website may need greater horsepower. That's when you should look into cloud, VPS and dedicated hosting. These levels of services are for when you really need a web host that offers lots of storage, a significant amount of month data transfers, and numerous email accounts.
Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as a Lead Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. 
Internal linking refers to a link on a page that points to another page on the same website. Internal linking is important because it helps strengthen those keywords internally for those pages, it allows users (and search engine robots) to navigate through the website, and it tells the search engines that the page is relevant for that keyword phrase.

Hi Osi, Thanks for your comment! That's great you want to create a website to reach your readers - WordPress is certainly the most powerful platform, and is perfect if you want a totally customizable website. However, it's important to know that it also comes with more ongoing maintenance and can be a bit technical depending on how you approach it. So if you have time and technical confidence, then yes it would be a perfect choice! If you want something super quick and easy though, then you're better off with a website builder. If you want some alternatives to explore, I can also recommend Wix, which offers tons of creative freedom along with template designs specifically designed for writers like you! We have a Wix vs WordPress comparison if you want to see them compared side-by-side. Another alternative is Weebly, which has great SEO tools to help your website get found in Google. Here's our Weebly Review if you want to learn more! I hope this helps, and best of luck with your website! Lucy
Hi Paul, I totally feel your pain here! It can be so hard to know where to start. You might find our website builder comparison chart a good place to start, or you can take our short quiz for a personal recommendation. The comments under our articles should also hopefully prove helpful. Other than that, we often find Reddit a good place to engage with a lot of like-minded people, so I'd suggest taking a look there. Thanks, Hannah
The user experience is the heart of all website and marketing goals, and 2019 will be no exception. Keep this in mind as you apply the above strategies. Yes, quality SEO is about increasing your odds of ranking well with Google, but even more importantly, it’s about establishing yourself as an authoritative and trustworthy resource that your visitors can count on.
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org – this is the ‘Option 2’ that we’ll be covering a little later on.. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.
Each of these pages serves a specific purpose for your store and its functionality. The good news is that most themes these days are optimized to make those pages look right. The Neve theme is no different. If you visit any of these new pages, you’ll see that the presentation is clear and everything is easy to grasp. Here’s an example of the shopping cart page:
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
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