If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
With WordPress being such a versatile website platform, it’s no surprise that it can let you build a fully functional eCommerce online store. By fully functional, we mean that you can list any number of products, make them available for sale, and then also collect orders from customers and even handle all tax- and shipping-related elements of the whole process.
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet...on featured snippets!
As a consequence, WiX is not equally suited to all developers. The relatively steep learning curve (although our primary goal is to help overcome this difficulty with our tutorial) and the unavoidable exposure to the internal details and, sometimes, intricacies of the underlying Windows Installer technology suggest that less experienced developers or those who don't really need the unlimited and unparalleled performance WiX can offer might be better served by a simpler, GUI-based setup authoring tool, of which there are both commercial and freeware solutions available.
There are thousands of templates to choose from in WordPress’ own Theme Directory. Search for the types of themes you’d be interested in. If you’re setting up a newspaper search ‘newspaper’, if you need a site for your café search ‘cafe’. There’ll be dozens, if not hundreds, of contenders. Clicking on a theme takes you to its own page where you can see user reviews and preview the theme in action.
Top tip! Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.
WordPress.org is the CMS version we’ve referred to throughout this article, and WordPress.com is the WordPress version of a website builder. WordPress.org is more complex to set up, but offers greater scope for customization. WordPress.com is simple to set up, but limited – we’d recommend it for blogs, but not much beyond that. We’ve written a whole article on the difference between the two, so definitely go check that out.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.