If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org – this is the ‘Option 2’ that we’ll be covering a little later on.. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.

As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.

Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
Yahoo's Tumblr is another incredibly popular blog platform that lends itself to shorter, more visual posts. You can, however, find themes that give your Tumblr site a more traditional website's look and feel. Google's Blogger features tight integration with Google Adsense, so making extra pocket change is a snap. Newer blogging services, such as Anchor, Feather, and Medium, stress writing and publishing more than intricate design, but they're incredibly simple to update.
Add your website to relevant business directories. Work to build your online presence by creating profiles for your business on relevant digital directories. Choose general business directories (like Yelp, Yellow Pages, Angie’s List, etc.) as well as listing sites that are relevant to your industry. Always include a link back to your website in your profile.
Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
If you don't have a design already in place and think templates are too limited, consider Adobe Muse CC. This unique little program concentrates on letting you design. Templates are handy, embeddable web fonts are great, and the sitemap view may be the best way to get an overall feel for what your site will have. Export it to HTML and you're ready for upload. It's part of the Creative Cloud bundle and also available individually for $14.99 a month with a yearly plan.
A domain name is the virtual address of your website. Ours is websitebuilderexpert.com. That’s where you find us. The New York Times’ is nytimes.com. That’s where you find them. And so on. Your site needs one too, and when setting up a WordPress site it’s something you may have to take care of yourself. Bluehost lets you choose a domain for free as part of the signup process.
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet...on featured snippets!
Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation.
Website builders let you build online stores with ease. For larger ecommerce ambitions, we recommend an ecommerce-specific platform like Shopify or BigCommerce which have the best tools to help your business grow. If you’re just looking to sell a few products, you can choose a ‘generic’ website like Wix which has ecommerce functionality. Take a look at our online store builder comparison chart to find your perfect match.
I'd like to express my thanks to Rob Mensching for creating the toolset in the first place, and to Neil Sleightholm, Vadym Stetsyak, Robert Pickering, Marc Borgers, John DeSoi, Markus Karg, Greg Glass, Stefan Krüger, Nobuo Kihara, Phil Wilson, Peter Tewkesbury, Nicholas Muguira, David Adams, Mike Green, Chesong Lee and Christophe Michel for the material contributed to the tutorial.
WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology.
Each of these pages serves a specific purpose for your store and its functionality. The good news is that most themes these days are optimized to make those pages look right. The Neve theme is no different. If you visit any of these new pages, you’ll see that the presentation is clear and everything is easy to grasp. Here’s an example of the shopping cart page:
GoDaddy Website Builder is an online editing and publishing tool that helps you create a website, regardless of your technical skill level. Just create an account, pick a design and use the built-in editor to add your own images and text. You can make your website as simple or complex as you’d like. Need to sell your stuff online? No problem. You can add a full online store complete with product listings, coupons, shopping cart, shipping and multiple payment options.
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